VISA
VISA - Proud Sponsor of the Tokyo Olympic Games
VISA was a proud sponsor of the Tokyo Olympic Games, and they wanted to celebrate their partnership with Emirates NBD by getting visitors to the world's largest mall, The Dubai Mall. Active and excited about the upcoming three-week Olympic Games, Sketch N Build, in collaboration with our local client, brought the VISA team's vision to life.
Credit: Designed by Multilem for VISA
The Layout
The 144m2 circular eye-catching activation, branded in VISA and Emirates NBD guidelines, was the talk of the mall, attracting both tourists and locals. The stand was outfitted with cutting-edge interactive solutions such as a treadmill and exercise bike, as well as photo and video booths, a digital ping pong table, and a quiz board. With high-quality, long-lasting fit-out finishes, SNB ensured that the interactive hardware and software were seamlessly integrated into the MDF and steel structure.
The Flooring
The floor was finished with a plywood base and scuff-resistant, easy-to-clean vinyl floor graphics. To maximize brand visibility, wood elements were finished with wear resistant high gloss spray paint, and various wall graphics were installed throughout the stand area.
Guests and visitors were able to enjoy the live broadcast of the Games on a recessed 6x2.5m curved LED screen thanks to a custom-made podium seating area.
Since this was an interactive activation inside a world-class mall, durability, quality of finishes, and safety were at the top of our priorities and challenges. With a short turnaround time and a limited build-up window during the mall's closing hours, SNB and our partners rose to the occasion and exceeded expectations.
