AL SALAM
World Defence Show, 2022 -Saudi Arabia
Al-Salam, one of our longest-standing direct clients, commissioned Sketch N Build to design and build a stand for the World Defense Show 2022 in Saudi Arabia. Counting on Sketch N Build to deliver a project on short notice at the highest possible standards, the stand was designed, approved and constructed in a matter of days.
Credit: Designed by Oblique Design Studio for Al Salam
The Layout
The 200m2 stand was designed with a plethora of totems, counters, and branding walls to maximize brand awareness and informative display. The totems and walls were made primarily of MDF and were branded with digital high-quality glossy UV graphics.
The Meeting Rooms
Meeting rooms were essential for our client because they would be able to conduct business and meet with potential clients during the exhibition. Meeting rooms with recessed glass panels and glass doors were built, with frosting adhered to the glass panes to ensure privacy. This created an open and inviting atmosphere on the stand.
SNB provided a variety of furniture options to complement the overall stand design, and multiple color shades of melamine flooring were used throughout.
Since this was a wet build, we had to rely on our expert craftsmen to complete the project within the stipulated time-frame and to the highest standards, as all finishes were applied on-site during the construction phase.
