BENTLEY
Bentley Outdoor Display Showcase
Bentley is well-known throughout the world for its design and engineering, craftsmanship, and use of environmentally friendly materials.
Bentley and our agency client both wanted these elements to stand out with their display showcase in Dubai's financial district, DIFC. The Bentley box was designed to showcase one of the most famous cars in the Mulliner collection, the Bacalar.
Credit: Designed by Noble Events for Bentley
The Layout
The Bentley Outdoor Display Showcase measured 3.3m x 5.8m x 2.8m and was made of clear glass with metal framing due to the installation's location and the box's exposure to the elements.
This was done to regulate the moisture content and temperature inside the box in order to protect the valuable cargo it contained.
The Production
Metal, glass, and graphic elements were used in the design. The challenge was to put these elements together in such a way that the showcase could be used as a travel kit while remaining modular.
Bentley is well-known throughout the world for its design and engineering, craftsmanship, and use of environmentally friendly materials.
To regulate the moisture content and preserve the precious car inside, SNB custom fitted an Air Conditioning unit on top of the box. This unit had to be hidden in order to preserve the box's simple and elegant design.
