Fit N Glam - Dubai Muscle Show

2022 was the second year Sketch N Build worked with our agency partners to deliver an eye-catching stand for FitNGlam at Muscle Show. Two 10m x 10m stands were delivered on time and within budget, one stand showcasing the exercise and wellness part of the club – or “FIT”. The second stand showcased the fitness accessories and apparel business unit – or “Glam”.

The Layout

The theme for both stands was minimalism with soft pastel colours, complete with functional activations spread across the area.

The FIT stand was fit out with live exercise stations, such as a weight bar, a multitude of gym machines and equipment, and even a functional mini basketball court.

The look was rounded off with a metal mesh barrier, a photo-opp wall complete with a gradient paint wall and LED cove lights to create a show-stopping selfie opportunity.

The Glam stand was just as functional, with a touch of elegance. The client wanted a space where visitors could be pampered and treated to a professional make-up session and apparel fittings, and so SNB fit the stand with three arched make-up booths, custom-made apparel display rails, and a fully functional fitting room. Furniture was custom upholstered to fit the theme and branding guidelines of the stand and brand. Both stands received praise from the public and the client, adding to SNB’s successful record of delivering outstanding projects.